HAIRCARE ROUTINE FOR DRY OR DAMAGED HAIR

Dryness and damage are two of the most common hair problems. It's no surprise that almost everything we put our hair through has the potential to damage or dry it out. Fortunately, there are many simple steps you can take to moisturize your dry or damaged hair.

THE DIFFERENCE BETWEEN DRY AND DAMAGED HAIR?
Dry and damaged hair are two different things. They may look very similar, but require slightly different solutions. Let's look at the difference between dry and damaged hair:

DRY HAIR
Dry hair is caused by a lack of natural oils in your hair. These oils act as lubricants along the entire hair fiber to make it feel softer and look shinier. A little too much oil can weigh your hair down and make it look greasy. Too little oil results in brittle, frizzy, dry hair that is often accompanied by a flaky scalp and rough texture.

DAMAGED HAIR
Each hair strand is protected by overlapping scales called cuticles. When your hair is healthy, these cuticles lie flat and your hair looks smooth and soft. When your hair is damaged, these hair cuticles are rough, lifted and even removed, resulting in dullness, split ends, breakage and frizz.

WHAT CAUSES DRY OR DAMAGED HAIR?

#1: ENVIRONMENT
The weather plays a major role in the moisture content of your hair. Cold, dry weather, combined with indoor heating, can suck the moisture from your hair. In warm, sunny weather, your hair is also heavily stressed. UV rays damage the hair and break down the pigment and the heat of the sun draws the moisture from your locks.

#2: HAIR CARE ROUTINE
As much as we love a fresh head of highlights or a beautiful balayage, all chemical styling processes damage the hair structure and worsen dryness. High temperatures when styling also cause your hair to lose a significant amount of moisture.

Over time, these processes weaken your hair and damage your hair cuticles, leaving your hair looking and feeling dry and damaged.

Using hair styling products that are specially formulated to support your hair through styling and chemical processes is essential to maintain hydration and keep your hair looking healthy.

#3: HAIR TYPE
The oils from your scalp don't penetrate as easily through curly hair as they do with straight hair, so the ends often feel dry. Additionally, curly hair is often more fragile than other hair types, making it more prone to breakage. As we age, our scalp also slowly produces fewer natural oils, making your hair drier.

We know what you're thinking – what on earth doesn't cause dryness and damage? How on earth do I solve this? Don't worry, we're here to give you the perfect routine to keep your locks hydrated and healthy.


ROUTINE FOR DRY AND DAMAGED HAIR

Hair care products infused with argan oil are perfect for moisturizing and strengthening dry and damaged hair. Argan oil has natural soothing properties. The emollients in argan smooth hair follicles and add shine, while the humectants bind with water in the air, providing long-lasting moisture for parched strands. MOHI products are also packed with vitamins, minerals, amino acids and antioxidants that repair, protect and nourish the hair.

Let us introduce you to the ultimate nourishing routine for dry or damaged hair:

1. MOHI REPAIR SHAMPOO
The MOHI Repair Shampoo contains a special mix of natural ingredients such as vitamins, proteins, coconut and argan oil. It strengthens your hair, cleanses impurities and removes excess sebum.

2. MOHI REPAIR CONDITIONER
The MOHI Repair Conditioner repairs weakened hair and nourishes it thoroughly. Enriched with vitamins, proteins, coconut and argan oils, this conditioner only needs one wash to make your hair smoother, stronger and softer. Used with MOHI Repair Shampoo, this conditioner helps repair hair fibers to improve natural resistance and shine.

3. MOHI REPAIR MASK
The intensely strengthening formula of the MOHI Repair Mask targets extremely dry, damaged and chemically treated hair. Each strand is packed with a special blend of natural ingredients such as vitamins, proteins, coconut and argan oil. This allows the mask to penetrate deep into the hair fibers and restore your hair over the entire length.

4. MOHI TREATMENT
The MOHI Hair Treatment is the ultimate all-in-one product that restores, nourishes and protects. This smoothing leave-in protects your hair against heat, chemical treatments and other negative influences that can damage your hair.

Daily use of the MOHI Hair Treatment before styling results in healthy, light, vibrant hair that is protected from heat.